Japanese Consumers Choose Ivory Substitutes
Market Research Results for Ivory Substitutes The Japan Wildlife Conservation Society (JWCS) conducted an online market research survey in August 2025. The results are as follows. – 88.3% of respondents answered, “There are no ivory products I want to buy or plan to buy in the future.” – 64.1% answered, “If a new material of the same quality as ivory were developed and sold at the same price as ivory, I would choose ivory substitutes.” – 63.6% answered, “I knew that elephants are killed for their ivory.” – People who choose ivory over substitutes tended to be unaware of the killing of elephants, while those who knew about the killing […]
